Snowene
Snowene White Cleaner was a Cherry Blossom branded product manufactured by the Chiswick Polish Co Ltd. The period of the product’s production is unclear but it is likely to be post 1913. Snowene was definitely available in 1930 and there could well have been some rationalisation when the company began to cooperate with the Nugget Polish Company Ltd from 1919. The company changed its name from Chiswick Polish Company Ltd to Chiswick Products Ltd in 1929 when it amalgamated with Nugget. There is no clear evidence that Nugget white cleaner was dropped in favour of Snowene on amalgamation (or vice versa), indeed the company maintained both the Cherry Blossom and Nugget polish brands so it is possible both white cleaner products were available simultaneously.
Made in the similar style to Pickering’s original ‘deep well’ Blanco it was supplied as a refill boxed, as well as a tinned product complete with sponge.
Photo: Mick Burgess
Photo: Mick Burgess<
The legend on the box front is:
Cherry Blossom
Snowene
White cleaner
for
Buckskin & canvas shoes
Tennis balls, etc.
Will not rub off
And on reverse:
Directions for use
Brush off all dirt.
Rub wet sponge or rag over
surface of block until a
creamy liquid id obtained.
Apply evenly and allow
to dry.
Dust off all superfluous
dressing.
Chiswick Polish Co. (Overseas) Ltd
London, England
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A full colour advert on the top of a 1930 dated bill shows the cake in it’s tin with sponge alongside and mirrors the Pickering product even down to the simple ‘Snowene’ embossed on the lid! The tins were made by the company in their extensive Chiswick works. The product was also available in liquid form supplied in a distinctive screw-capped bottle.